"Supermarkets & Specialised Shops 2017": a new Bio Bank publication (IT)


Bio Bank, the historic database on organic agriculture publishing every year " Tutto Bio - L’annuario del biologico  (The 'organic' yearbook)", has released a new report, part of its digital reporting series - a focus on "Supermarkets & Specialised Shops 2017". It is a tool (52 pages rich in data, information, charts and statistics) to understand genesis, evolution and dynamics between supermarkets and specialised shops. The comparison between these two distribution channels is increasingly tighter in the fast growing organic market.

According to Bio Bank data, from 2001 to 2016 the supermarket chains with their own organic brand have increased from 9 to 22, and the references from 644 to 2,857, a growth occurred especially in the last four years. The three leading chains for number of products with their organic brands - Coop, Esselunga and Carrefour - were also among the first to invest in organic.

This year Bio Bank has undergone a census of the private labels: 6 chains, 66 products, with an average of 11 products per chain. Coop alone has 42 products. In addition, for the first time, the report  provides a visual overview of all organic and fair brands, revealing at a glance the different type of communication chosen by each chain.

Finally, Bio Bank censed 1,423 specialized shops in 2016. The sector presents an average annual increase of 3% in the last four years, while the aggregation process, which accounts for 62% of the assets, continues. The three leading Italian regions for the largest number of specialised  shops are Lombardia, Veneto and Piedmont. The five leading provinces are Rome, Milan, Turin, Bolzano and Vicenza.

The document (in Italian) can be browsed  HERE.

It is also possible to download the report for free by subscribing at Issuu, the digital platform where it is possible to download other Bio Bank digital publications.

Source: Bio Bank