UK: New Organic market report

<div style="text-align: justify;">Global sales of organic products continue to defy the economic downturn, growing in 2010 and with growth continuing into 2011. One exception is, however, the UK where, despite areas of strong growth and improvement in the long term trend, overall sales were down by 3.7 percent in 2011, according to the latest organic market analysis by the Soil Association.<br>In the UK, the main cause of the market’s overall decline was a 5 percent drop in multiple retail sales, which account for 71.4 percent of organic food sales. Reduction of choice, lack of communication about the reasons to buy organic products and a lack of investment in own-label organic ranges are the key factors of this decline. <br>Despite the tough environment, there are a number of UK organic success stories including baby food (+6.6 percent); lamb (+16 percent); poultry (+5.8 percent) and cosmetics (+8.7 percent). Innovation in retail has benefited the sector with sales through box schemes, home delivery and mail order up by 7.2 percent.<br></div><br><br><a href="http://www.sinab.it/share/img_lib_files/1842_uk—new-organic-market-re… Report</a><br><br>Source: “Organic Europe”, 22 maj 2012, <a href="www.organic-europe.net">www.organic-europe.net</a><br><br><br&gt;